Our goal is to work with African entrepreneurs to generate massive value for the continent, their companies, their communities and their investors. This will attract more capital and ultimately more opportunities to the continent.
We believe that significant value only comes from entrepreneurs that can articulate and execute a strategy that establishes a defensible competitive advantage in its chosen market, based on a lower cost position and / or a superior value as perceived by their target customers.
We target entrepreneurs who can best serve Africa by emphasizing the role of African leadership, creating jobs, targeting underserved markets, bringing efficiency to inefficient verticals, and ultimately providing evidence of the enterprise as a development tool.